• An introduction to Social Media and Twitter in particular
• What is Twitter and why has it become the phenomenon it has
• Twitter and harnessing the ability of 'immediate' communication
• The ground rules; the major do's and don't about creating a business profile on Twitter.
• How it works - the basics
• How it works - the advanced and little known features
• Etiquette on Twitter
• Who to follow and why
• Establishing and keeping followers
• Using Twitter to build your brand
• Tweeting style and tailoring it to your company
• Driving visitors to your website through Twitter
• Changing followers behavior through Twitter
• Direct communication with your followers
• Generating leads through Twitter for offline follow-up
• Essential third party tools and applications
• Your company on Twitter
• Your competitors on Twitter
• The sector in which you operate and Twitter trends
• Achieving your company/organization goals on Twitter

Our course is tailored to suit all levels of IT literacy (though it is generally preferable if delegates are proficient in the use of a computer and have experience of using the internet) and imparts the building blocks for you to drive a Twitter strategy forward through our training.

Twitter is widely acknowledged to be the fastest growing social media tool in the world.

Quoting its user base of tens of millions of people is largely pointless; because by the time you read this the figure will be significantly higher. It rises at an unmatched pace every day.

Twitter is particularly powerful in its ability to promote a product or service to a previously untapped market. Its search engine means you can promote your brand in such a way that it will be seen by users you would have never otherwise had the opportunity to show your company to. It is exceptionally good at connecting with new customers.