• An introduction to Social Media channels in general
• Ultimate goals – how social media can help you achieve them
• The major channels – Facebook, Twitter, YouTube, Google+ and many more
• The ground rules; the major do's and don’ts about social media in business
• Site by site training – a demonstration of all the major channels
• How do to – the specifics on all major platforms
• Finding your audience on different platforms
• Targeting your audience on different platforms
• Tips, tricks and expert insights on different platforms
• Building your brand on different platforms
• Creating new customers and keeping them
• Essential third party tools and applications

Social Media Essentials course gives the perfect introduction to the marketing potential of the most popular platforms.

Face book, LinkedIn, Twitter, YouTube, Google+, Blogs, and many more areas are covered – and we put together the jigsaw for you. You’ll learn the strengths and weaknesses of each, be shown expert tips and tricks on how to find, target and convert your audience.

Social Media Essentials has been the choice of public sector bodies, retail chains, and specialist retailers, manufacturing groups, public relations companies, advertising agencies, charities, small businesses and many more companies.

The key to this course is its flexibility and adaptation of content. We aim to bring you training that is perfect for your needs. Social Media Essentials gives you the social media marketing strategy you need and shares our expertise in how to deploy it.